In 2025, enhancing user engagement relies on a variety of SaaS tools that provide personalized onboarding, live communication, and insightful analytics. Tools like Userpilot offer no-code in-app messaging and behavior tracking for better activation. Userflow helps early-stage teams quickly deploy product tours, while Sendbird enables seamless chat and video calls to keep users connected within apps. Platforms such as Intercom and Zendesk use AI-powered support for efficient customer service. Meanwhile, analytics tools like Amplitude and Hotjar reveal user behavior to improve experiences. Integration with CRM systems ensures feedback is used effectively to boost retention. These solutions vary in pricing but together enable scalable, data-driven engagement strategies.

Table of Contents

1. Userpilot: No-Code Engagement and Data Collection for Web and Mobile
2. Userflow: Fast No-Code Onboarding and Product Tours for Web Apps
3. Sendbird: Real-Time Chat and Calls for In-App Communication
4. Intercom: AI Chatbots and Live Agent Support
5. Zendesk: Multi-Channel Ticketing and AI Self-Service
6. Top Email Campaign Tools: Mailchimp, ActiveCampaign, Klaviyo
7. Twilio Flex: Programmable Multi-Channel Customer Engagement
8. MessageBird: Global SMS, Voice, WhatsApp, and Email Communication
9. Amplitude: Behavioral Analytics to Track User Journeys
10. Pendo: Product Planning and User Sentiment Analysis
11. Hotjar: Visual User Behavior Tracking with Heatmaps and Recordings
12. AppMetrica: Mobile Analytics and Attribution for App Optimization
13. Integrating Feedback and CRM for Better User Retention
14. Frequently Asked Questions
    14.1. How do SaaS experience tools help improve user engagement?
    14.2. What features should I look for in a SaaS tool to boost user experience?
    14.3. Can SaaS experience tools support personalized user journeys?
    14.4. How do these tools integrate with existing software or platforms?
    14.5. What role does user feedback play in SaaS experience tools?

Userpilot: No-Code Engagement and Data Collection for Web and Mobile

Userpilot offers a no-code platform that lets product teams create personalized in-app experiences without needing developer support. It supports advanced segmentation, so you can target users based on their behavior, attributes, or where they are in the user journey. This makes onboarding and feature announcements more relevant and timely. The platform includes a variety of in-app message types such as tooltips, modals, banners, checklists, and carousels, all triggered by user actions, page views, or custom events. For mobile engagement, Userpilot extends features with slideouts and push notifications, keeping users connected beyond desktop sessions. One standout feature is integrated session replay, which allows you to watch real user interactions and identify where users might be facing friction. Userpilot also has built-in surveys to collect NPS and CSAT feedback right inside the app, combining qualitative insights from surveys with quantitative event tracking for a full view of user experience. Pricing starts at $299 per month, with higher tiers offering more powerful analytics and feedback tools, making it a solid choice for teams looking to blend onboarding, engagement, and user research into one streamlined tool.

Userflow: Fast No-Code Onboarding and Product Tours for Web Apps

Userflow offers a straightforward way for web app teams to build in-app product tours, onboarding checklists, and targeted messages without writing any code. Its logic-based triggers enable these elements to appear based on specific user behaviors or profile data, helping guide users through relevant workflows. Supporting multiple languages, Userflow can serve diverse audiences with personalized onboarding flows created through user segmentation. While it focuses exclusively on web applications and does not support native mobile apps, its quick setup makes it well-suited for startups and early-stage companies needing fast deployment. By improving first-time user experience, Userflow helps increase feature adoption and reduce confusion, though it lacks built-in analytics or feedback collection and is best used alongside other engagement tools. The pricing is simple and transparent at $240 per month, making it an accessible option for teams looking for lightweight onboarding solutions.

Sendbird: Real-Time Chat and Calls for In-App Communication

Sendbird offers a robust platform for integrating real-time messaging, voice, and video calling directly inside apps. It supports both business-to-consumer and consumer-to-consumer communication, making it a versatile choice for marketplaces, social apps, and customer support. Users can engage in seamless conversations without leaving the app, reducing friction and improving engagement. Push notifications can be sent via SMS, WhatsApp, mobile push, or within the app itself, ensuring timely user alerts across multiple channels. Sendbird also supports hybrid customer support models that combine AI bots with human agents, which helps balance automation with personalized service. Its pricing starts at $349 per month for chat services, with voice calls priced at $0.0010 per minute and video calls at $0.0014 per minute, offering scalable options for growing businesses. Additional features include moderation tools and message history, which are useful for compliance and quality control. By centralizing support and social interactions, Sendbird helps apps keep users engaged through consistent, real-time communication.

Intercom: AI Chatbots and Live Agent Support

Intercom blends AI-powered chatbots with live human agents to create a flexible support system that improves user engagement. Its AI chatbot, called Fin, efficiently handles common questions, allowing human agents to focus on more complex issues. This setup ensures that simple queries are resolved quickly while maintaining quality by escalating conversations to humans when needed. Intercom supports multi-channel messaging, including web chat, email, and mobile apps, which helps maintain consistent communication across platforms. Customer segmentation enables personalized messaging and targeted support, making interactions more relevant to each user. The platform also integrates with several CRM and marketing tools, offering unified customer data that boosts team collaboration and insight. Pricing starts at $29 per support seat monthly, with AI chatbot interactions billed separately, making it accessible for SaaS and service companies seeking scalable conversational support. Additionally, Intercom’s smart routing and automation improve response times and user satisfaction, while reporting dashboards provide clear metrics to monitor support performance and customer health.

Zendesk: Multi-Channel Ticketing and AI Self-Service

Zendesk provides a centralized ticketing system that helps businesses manage customer requests from multiple channels such as email, chat, social media, and phone. Its AI-powered FAQs and chatbots offer self-service options, allowing users to find answers quickly without waiting for an agent, which reduces the support team’s workload. Tickets are routed intelligently based on agent expertise or current workload, streamlining issue resolution. With a 360-degree customer view, support agents see the full interaction history, offering better context to solve problems efficiently. Zendesk also tracks key metrics like customer satisfaction and resolution times, enabling continuous improvement of support operations. It supports multi-brand and multi-product ticket management, making it suitable for medium to large businesses with complex workflows. The platform integrates with popular CRM, analytics, and communication tools, creating a broad ecosystem that enhances overall customer engagement. Pricing starts at $19 per agent per month for basic plans, with advanced options available at $115 per agent monthly. Reporting tools included help analyze trends, team performance, and customer feedback, making Zendesk a comprehensive solution for businesses aiming to improve user engagement through effective and scalable support.

Top Email Campaign Tools: Mailchimp, ActiveCampaign, Klaviyo

Email marketing remains a key strategy to boost user engagement, and Mailchimp, ActiveCampaign, and Klaviyo stand out as top tools for 2025. Each offers robust automation capabilities with audience segmentation and personalization, helping businesses deliver targeted, behavior-driven messages that nurture leads and retain customers. They support A/B testing to optimize subject lines, content, and send times, ensuring campaigns perform at their best. Beyond email, these platforms manage multi-channel campaigns including SMS and social ads, expanding reach and engagement. Integration with popular CRM systems allows seamless syncing of customer data and campaign results for a unified view of user interactions. Mailchimp is popular for its free tier and straightforward pricing starting at $20/month for standard features, making it accessible for small businesses. ActiveCampaign offers plans beginning at $15/month, scaling up to $145/month for advanced automation suited to growing teams. Klaviyo is tailored for e-commerce brands, bundling SMS and email marketing with pricing starting around $20/month, ideal for businesses focused on personalized customer journeys. All three provide analytics dashboards tracking open rates, clicks, and conversions, giving marketers clear insights to refine their strategies. These tools accommodate businesses of all sizes aiming to increase engagement through personalized, data-driven outreach.

Tool	Use Case	Key Features	Pricing
Mailchimp	Email marketing automation	Audience segmentation, A/B testing, multi-channel campaigns, CRM integration	Free basic tier, Standard $20/month, Premium $350/month
ActiveCampaign	Email marketing automation	Automation with segmentation, A/B testing, multi-channel campaigns, CRM integration	Starts $15/month (limited features), up to $145/month for full automation
Klaviyo	E-commerce email and SMS marketing	Audience segmentation, SMS/email bundles, multi-channel campaigns, CRM integration	Starts ~$20/month for small lists, scales to $1690+/month for enterprise

Twilio Flex: Programmable Multi-Channel Customer Engagement

Twilio Flex is a customizable contact center platform designed to support multiple communication channels like voice, SMS, chat, email, and social media. Its fully programmable agent interface allows businesses to tailor workflows and routing logic to fit their unique customer engagement needs. Flex supports web push notifications and multi-language interactions, making it suitable for global deployments with compliance across different regions. It seamlessly integrates with existing CRM and business tools through APIs, enabling teams to blend automated bots with human agents for efficient support. Supervisors benefit from real-time reporting and operational dashboards that provide clear insight into agent performance and customer interactions. Pricing is flexible, with options at $150 per named user monthly or $1 per active user hour, catering to both steady and variable contact center demands. This platform is especially useful for enterprises that require bespoke solutions to provide a consistent and seamless customer experience across multiple communication touchpoints.

MessageBird: Global SMS, Voice, WhatsApp, and Email Communication

MessageBird offers a comprehensive global infrastructure that supports messaging through SMS, WhatsApp, voice calls, and email. It is designed to help businesses deliver consistent and reliable communication across multiple markets by providing local phone numbers and ensuring regional compliance, which improves message deliverability. The platform includes ready-to-use templates for marketing campaigns and customer support, making it easier to engage users with relevant content. Time zone awareness is built in, allowing messages to be sent at the most effective times for each recipient. For larger organizations, MessageBird provides collaboration tools that allow distributed teams to manage customer interactions efficiently. The service integrates smoothly with CRM systems, help desks, and marketing platforms, enabling a unified communication strategy. Its APIs support full programmability and automation, making it suitable for businesses that need to scale messaging workflows. Pricing starts at $45 per month, with custom plans available for advanced needs. MessageBird is particularly useful for running campaigns, sending alerts and notifications, and facilitating two-way conversations with customers on a global scale.

Amplitude: Behavioral Analytics to Track User Journeys

Amplitude is a behavioral analytics platform designed to help product teams understand how users interact with their software by tracking detailed events and behaviors. It maps customer journeys through visual tools like funnels, retention cohorts, and conversion paths, making it easier to identify where users drop off or succeed in their flow. Beyond these, Amplitude also supports heatmaps and session replay features, which let teams see exactly how users engage with their product interface in real time. This combination of insights helps product managers, marketers, and analysts spot bottlenecks and uncover opportunities to enhance user engagement. Amplitude’s experimentation capabilities allow teams to test new features or changes and measure their impact based on actual user behavior rather than assumptions. The platform offers user segmentation to create tailored experiences by grouping users according to their actions or traits, which supports more personalized product strategies. Amplitude integrates smoothly with various data sources and marketing tools, enabling a comprehensive view of the user lifecycle. Its free basic plan makes it accessible for startups or smaller teams, while larger organizations can opt for Growth Plus or Enterprise plans with advanced analytics and support. The availability of real-time analytics ensures decisions can be made quickly, helping teams respond to user trends and optimize engagement efforts efficiently.

Pendo: Product Planning and User Sentiment Analysis

Pendo offers a comprehensive platform for tracking user behavior across both web and mobile applications, allowing product teams to gain clear insight into how features are used and where users tend to drop off. By analyzing these drop-off points, teams can refine onboarding processes and user flows to reduce friction and improve adoption. Pendo also collects Net Promoter Score (NPS) surveys directly within the app to measure user sentiment and satisfaction, providing quantitative feedback that helps prioritize the product roadmap. Its in-app messaging and announcement features enable timely communication of updates and new features, keeping users informed without leaving the product. Integrations with CRM and support tools unify customer insights, giving teams a more holistic view of user needs and behaviors. Dashboards visualize feature adoption and retention trends, helping companies align development efforts with actual user demand. While pricing is geared toward enterprise clients and not publicly listed, Pendo is well suited for organizations focused on building user-centric products based on data-driven decisions.

Hotjar: Visual User Behavior Tracking with Heatmaps and Recordings

Hotjar offers a clear way to understand how users interact with your website by visualizing clicks, taps, and scrolling behavior through heatmaps. These heatmaps highlight the areas where users engage most and reveal friction points where they might get stuck. Session recordings go a step further by showing actual user visits, including mouse movements, clicks, and navigation paths, allowing for detailed analysis of user experience. Beyond behavioral data, Hotjar includes surveys and feedback widgets that collect direct input from users, adding qualitative insights to the picture. Funnels track conversion paths and identify drop-off points, helping optimize user flows to increase goal completions. Its error tracking feature catches JavaScript errors that could disrupt user experience, giving teams actionable technical feedback. Hotjar also supports A/B testing, enabling experimentation with page elements based on heatmap and behavior data. Additionally, tools like user interviews and on-site polls gather targeted feedback to understand user motivations and pain points better. Integration with platforms such as Google Analytics and CRM systems enriches data analysis by combining behavioral insights with other business metrics. With pricing starting at $171 per month for the full “Observe” suite, Hotjar suits growing businesses aiming to improve UX through data-driven decisions. Overall, Hotjar helps visualize where users engage or struggle, providing a practical foundation for improving user engagement and website performance.

AppMetrica: Mobile Analytics and Attribution for App Optimization

AppMetrica is a mobile analytics and attribution tool designed to help app developers understand user behavior and optimize marketing efforts. It tracks key in-app metrics like session duration, screen views, and feature usage, giving a clear picture of how users interact with the app. One of its strengths is attributing installs to specific marketing campaigns or sources, which helps teams measure ROI and fine-tune ad spend. Real-time dashboards let you monitor user activity and engagement trends instantly, while crash reports provide detailed diagnostics to quickly identify and resolve stability issues. AppMetrica supports cohort analysis to reveal retention patterns and the user lifecycle, enabling more targeted engagement strategies. Event tracking is highly customizable, so you can capture relevant user actions tailored to your app’s goals. Integration with advertising platforms allows seamless campaign performance tracking and audience targeting. Pricing starts at $90 per month, making it accessible for small to medium-sized teams. By connecting marketing data with actual user actions, AppMetrica helps improve both acquisition and retention efforts. It also offers tools to analyze user funnels, highlighting where users drop off during onboarding or ongoing usage, which is essential for optimizing the user journey and boosting engagement.

Integrating Feedback and CRM for Better User Retention

Syncing in-app behavior data and user feedback from tools like Userpilot directly into CRM platforms such as HubSpot or Salesforce allows companies to create a more complete view of their customers. By pushing survey responses into CRM workflows, businesses can automate personalized follow-ups and targeted campaigns that respond to specific user needs or concerns. Embedding surveys via email or in-app messages using platforms like Typeform combined with Mailchimp or Intercom helps gather timely feedback while keeping the user experience seamless. Integrations such as Zendesk with SurveyMonkey enable branded surveys within support tickets, providing contextual insights that improve service quality. Using Qualtrics with Salesforce goes further by combining detailed survey data with customer profiles for deeper segmentation and understanding. Tools like SurveySparrow integrated with Freshdesk collect satisfaction ratings after support interactions, allowing teams to monitor and improve customer service continuously. Automated NPS campaigns through Delighted and Klaviyo track user loyalty over time and identify at-risk users early. These integrated systems help close feedback loops by aligning customer success, engagement, and product teams around shared CRM data, enabling quick and personalized responses. Combining behavioral analytics with direct user input drives smarter outreach and upsell opportunities, ultimately improving retention by addressing user needs more effectively and building stronger, ongoing relationships.

• Sync in-app behavior data and user feedback from tools like Userpilot directly into CRM platforms such as HubSpot or Salesforce
• Automate workflows by pushing survey responses into CRM systems to trigger personalized follow-ups and campaigns
• Embed surveys via email or in-app messages using Typeform and Mailchimp or Intercom to gather timely feedback
• Integrate branded surveys within support tickets through Zendesk and SurveyMonkey for contextual customer insights
• Use Qualtrics with Salesforce to combine detailed survey data with customer profiles for deeper segmentation
• Collect post-support interaction satisfaction ratings with SurveySparrow and Freshdesk to monitor service quality
• Deploy automated NPS email campaigns using Delighted integrated with Klaviyo to track user loyalty
• Close feedback loops by aligning customer success teams with engagement and product teams via CRM data
• Drive targeted outreach and upsell opportunities by combining behavioral analytics and direct customer input
• Improves retention by enabling companies to respond quickly and personally to user needs and concerns

Frequently Asked Questions

1. How do SaaS experience tools help improve user engagement?

SaaS experience tools collect user data and feedback to better understand user behavior, allowing companies to tailor the experience, fix issues, and offer relevant features that keep users active and satisfied.

2. What features should I look for in a SaaS tool to boost user experience?

Key features include real-time analytics, user feedback collection, in-app messaging, personalization options, and integration capabilities with other software to provide seamless, customized user interactions.

3. Can SaaS experience tools support personalized user journeys?

Yes, many SaaS experience tools offer personalization through behavior tracking and data analysis, enabling businesses to craft individual user paths that feel more relevant and engaging for each user.

4. How do these tools integrate with existing software or platforms?

Most SaaS experience tools provide APIs and connectors that allow easy integration with CRM, marketing automation, and other platforms, helping unify data and streamline user engagement workflows.

5. What role does user feedback play in SaaS experience tools?

User feedback is essential as it provides direct insights into user needs and problems. SaaS experience tools collect and analyze this feedback to guide improvements and create a better overall user experience.

TL;DR This blog outlines 13 SaaS tools designed to improve user engagement in 2025, including no-code onboarding solutions like Userpilot and Userflow, real-time communication platforms like Sendbird and Intercom, and multi-channel support tools such as Zendesk and Twilio Flex. It highlights analytics providers like Amplitude and Pendo, user behavior trackers such as Hotjar and AppMetrica, and the importance of integrating feedback with CRM systems to boost retention. The focus is on personalized, AI-supported, and multi-channel approaches that scale from startups to enterprise levels, enabling data-driven optimization of user experiences.